is the variable related to regulation of goods, money, energy and information exchange, and these forces include economic growth.

is about actions that appear to further some social good, beyond the interests of the firm and that which is required by law.

has ethical and social responsibilities towards nature and society; thus, they try to decrease, for instance, pollution.

leads to differences in purchasing power between consumers across and within countries.

is significant because it affects consumers’ and businesses’ purchasing power and thus, spending patterns.