Marketıng Management Deneme Sınavı Sorusu #1029593

Which of the following is true regarding product or brand management organisation?


Smaller brands are not concerned.

The coordination and compliance between product and marketing mix is very difficult to be achieved.

Very slow response is given to market-related problems.

Payroll costs are very low compared to other management organisations.

Product managers may not be active in some tasks because they are not authorized.


Yanıt Açıklaması:

The product or brand management organisation has some disadvantages. One of them is that product managers may not be active in some tasks because they are not authorized.

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