Marketıng Management Deneme Sınavı Sorusu #1029727

According to the study of Krohmen, Homburg and Workman (2002), in successful strategic business units, new product development decisions are taken by:

Marketing departments.

R&D departments.

Sales departments.

Finance/accounting departments.

Manufacturing departments.

Yanıt Açıklaması:

Based on the results of the study of Krohmen, Homburg and Workman (2002), given in Table 8.1, in successful strategic business units, new product development decisions are taken by marketing departments rather than the R&D departments.

PAYLAŞ:

SORUNUN CEVABI: A

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