Marketıng Management Deneme Sınavı Sorusu #1029954
Which of the following is true regarding the historical development of strategic management?
The concept 'strategy' has traditionally been used in an economical context. |
With the start of 17th century, the word strategy was accepted in general use. |
Lawrence Freedman became the first one to provide an answer to the main questions of strategic thinking, “what is the purpose of a business?” |
Neumann and Morgensters were one of the pioneers to relate the strategy concept with business. |
There is a consensus between scholars that strategy began to be related with businesses during 1870s. |
Neumann and Morgensters (1947) were one of the pioneers to relate the strategy concept with business. In their research titled as “Theory of Games and Economic Behavior”, the researchers define (business) strategy as “a series of actions which is decided by the firm according to the situation”.
Yorumlar
- 0 Yorum