Marketıng Management Deneme Sınavı Sorusu #1030539

If a company chooses to use diversification strategy:


It examines if it can make more sales with the existing product in existing markets.

It plans to get out of some of its markets for a specific period of time.

It examines if it is possible to find new markets for its existing products.

It examines the opportunities for developing or buying new products for new markets.

It considers if it could develop new products for its existing markets.


Yanıt Açıklaması:

A company may choose to use diversification strategy which examines the opportunities for developing or buying new products for new markets. Thus, it involves new brands and new markets since product modifications may develop new uses for products, which may create a different market.

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