transkript: s numaral sorular aş gore cevaplayını Part 1 (1) Slores lake American Apparel and Anercromme & Fılch have gotten bad presS lor allegedly mscnmınacmg m [hear hırıng by amy choosmg hol empwoyees But a new study shows that good-lookıng shoppers can be probıemauc for retaNers. (oo. Seîiresleem and shoppmg go hand»ın-hand To paraphrase a quote nom former NFL—er Kevın Mawaeı ıı you look good, you fee! good, and w you feel good! you shop good But three marketıng professors Vound ıhaı women wııh low sellresieem can îeeW much wess Ilke buying af mey see an aıtractıve shopper crymg on clolhmg (2) m one experımem. me resuus o! Whıch wıu appear m me February 2013 Issue o| me Journal o| Consumer Research. researchefs asked !emale panıcwpants to go me a relawl store and try on a cenem shın. under the guıse ov mystery shopping An employee msıde, m cahools with the researchers. showed some pamcıpams en amacııve shopper aîready weanng the same shırL as ıı by comcıdence (3) After tryıng un me snın, me shoppers filled out Surveys evawuatmg ıne cîothıng and then own body esteem Those with Iuw Selhesleem raled the product sıgnıfıcanlly wower w mey had encountered lhe pretty shopper wearmg the same atem (4) They iound (hat women Wıth low sell- esteem ven a swmwlar dıshke (or a dress w mey med u on after seeıng a “consumer model" wearmg ıı m an ad (Consumer modews ae women ieaıured ın ads who are supposed to be 'resl' peuple who shop at the store rather than provessmnaı beautıes ) They also fuund that the effect was wess pronounced when a sawespersun was weanng me clothing as oppoşed [o another shopper (5) Women Wıth hıgh seu-esıeem meanwmıe raled me products the same, whether mey had seen ıhe same pıece o| cıommg on another shoppen (he saleSperson or a consumef model 1. Amerıcan Apparel and Ahercromhıe & Fitch are cri İled because of lheır .. . A) customer prome B) employmenı pohcreş e) problematvc shop assıstants D) relalıons wım me preSs E) relawely hıgh pnces