The concept of “intense competition”, regardless of the sector, has emerged in today’s fast-changing condition, which is more backbreaking than simple competition between companies. Globalization has caused competition to change its structural and dimensional form. The environment of businesses has increasingly become dynamic and the time factor has gained importance. The success of organizations that want to provide a competitive advantage depends on the ability to perceive the change around them and adapt to it quickly. To succeed in the intense competition environment, organizations must decrease their cost of production, increase their quality and exceed high above customers’ expectations. Therefore, choice (b) is the correct answer.