Organızatıonal Theory & Design Deneme Sınavı Sorusu #842522
A firm can easily create a good impression if it creates a quality website, ensures a well-curated social media presence, ensures a engages with its stakeholders and nurtures and communicates its identity. In that case, what would be the source of that firm’s competitive advantage?
|
Physical resources |
|
Human resources |
|
Financial resources |
|
Learning resources |
|
General resources |
Competitive advantage is a firm’s ability to generate superior economic performance and outperform its competitor because managers are able to create more value and meet customer needs in the marketplace. There are five general categories of organizational resources and capabilities, which lead to competitive advantage:
| Physical Resources | Advantages from better location, possession of raw materials, and superior machines, equipment and factories. |
| Human Resources | Experienced and knowledgeable management teams, skilled labor, and motivated workers. |
| Financial Resources | Strong financial performance, and the ability to borrow or receive credits from financial institutions. |
| Learning Resources | Strong research and development programs leading to innovations and superior learning processes. |
| General Resources | Strong brand, good reputations, superior management systems, and strong relationships with stakeholders. |
Since the given case describes the firm’s good impression which will eventually lead to a good reputation and its relationships with stakeholders, choice (e) is the correct answer.
Yorumlar
- 0 Yorum