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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #1376505
Prıncıples Of Marketıng Deneme Sınavı Sorusu #1376505
Which of the following term shows the current situation of the marketing program and involves analyzing?
Goal analysis |
Objective analysis |
Approach analysis |
Value analysis |
SWOT analysis |
Yanıt Açıklaması:
SWOT analysis is an overall evaluation of the company’s strengths (S), weaknesses (W), opportunities (O), and threats (T). As a part of situational analysis, most companies use SWOT analysis. SWOT analysis is an approach which allows businesses to assess their strategic position by identifying their strong and weak points as well as opportunities and threats surrounding them. This situational analysis shows the current situation of the marketing program and involves analyzing.
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