Prıncıples Of Marketıng Deneme Sınavı Sorusu #795390

i) Structural bonds

ii) Psychological bonds

iii) Financial bonds

Which of the above is/are among the bonds that companies use in relationship marketing?


i and ii

i and iii

ii and iii

Only ii

i, ii, and iii


Yanıt Açıklaması:

Companies use three types of relational bond like financial, social and structural to retain their current customers and increase their loyalty. Thus, the right answer is B.

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