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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #822510
Prıncıples Of Marketıng Deneme Sınavı Sorusu #822510
If a company is facing protests by an environmental group, what kind of publics are they probably having issues with?
Financial publics |
Media publics |
General publics |
Citizen action publics |
Local publics |
Yanıt Açıklaması:
Citizen action publics such as consumer organizations, environmental groups, minority groups and other pressure groups
generally question the marketing activities of companies in terms of the impact on the society’s welfare. Public relation departments can help companies stay in touch with consumer and citizen action groups. Otherwise, the company may face protests and even boycotts.
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