Mission explains the existential purpose of businesses. Usually, the purpose of their existence is to accomplish a specific mission in society. The mission of a business explains its task which serve as guidelines to make decisions for all related matters involved in business. The mission statements should be clear, short and less than two paragraphs. For example the mission statement of Migros is as follows: “Providing a unique shopping experience through its ultimate service approach, pioneer applications, broad product portfolio and family budget friendly pricing strategy. Creating value for all stakeholders through its eco friendly and community-focused operational approach.”

The right answer is A.