Prıncıples Of Marketıng Deneme Sınavı Sorusu #808194

I. It is the newest of marketing orientations.

II.It holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being.

To which type of orientation do these features belong to?


Product

Production

Sales

Societal Marketing

Marketing


Yanıt Açıklaması:

The societal marketing concept which is the newest of marketing orientations holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer’s and society’s well-being.

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