Prıncıples Of Marketıng Deneme Sınavı Sorusu #819856
A textile company a textile company observes a new dynamism in the children's market. The company wants to verify this observation by ready-made data provided by other institutions to enter the children's market as a new market.
What is the data to use?
Primary data |
Descriptive data |
Internal sources of information |
Surveys |
Market intelligence |
Market intelligence or in other words market monitoring information covers the data and information that marketing decision makers need
about market changes. Market intelligence is often the result of various studies conducted for other specific purposes. Information gathered about market conditions and changes, competitors, changes in macro factors of the marketing environment, circumstances affecting customer preferences and purchasing habits are generally considered under this heading. The correct answer is E.
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