Prıncıples Of Marketıng Deneme Sınavı Sorusu #822441

"Defining competition" narrowly can cause marketing myopia.

For the bus company Kamil Koc, which one of the below is an examply of narrowly defined competition?


High speed train

Car rentals

Ismail Ayaz

Turk Hava Yollari

Personal cars


Yanıt Açıklaması:

Narrowly observing, Kamil Koc's competitors are İsmail Ayaz, Metro, Buzlu and some other bus companies. In a broader look, highspeed train, cars, car rentals or low-cost airlines may be the competitors of Kamil Koç as well.

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