Prıncıples Of Marketıng Deneme Sınavı Sorusu #799984

Which of the following is a must do for companies in the process of institutionalisation? 


Ensure employee and customer satisfaction.

Plan their strategy and set a road-map for the future.

Be ethical and serve the public.

Compete in the market and lead the industry.

Advertise their products and cut costs.


Yanıt Açıklaması:

Companies, which are especially in the process of institutionalisation must start planning their strategy and setting a road-map for the future to achieve their goals for the future. Therefore B is the correct answer. The other options are  not related to the question.

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