Prıncıples Of Marketıng Deneme Sınavı Sorusu #808219

I. A bakery sends birthday wishes and offers a free birthday cake to a customer on her birthday. 

II. A hairdresser offers a free manicure service after every five services bought.  

What type of Relationship Bonds exist in these situations?


I. Structural-Financial/ II. Financial

I. Social-Financial/ II. Financial

I. Structural-Social/ II. Social

I. Financial-Social/ II. Social

I. Structural-Social/ II. Financial


Yanıt Açıklaması:

The bakery in the first situation maintained social bonds by remembering the customer's birthday and financial bonds by offering a financial reward. In the second situation, by rewarding every five services bought, the hairdresser maintained financial bonds. 

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