Prıncıples Of Marketıng Deneme Sınavı Sorusu #809862

Considering the role of marketing research in supporting the marketing decisions, which of the following can NOT be summarised as helping?


Describe the nature and scope of target markets

Understand the nature of influences that shape target markets

Understand the influences that affect a firm’s ability to satisfy target markets

Assess singular and interactive marketing mix elements

Ignoring past successes and failures in marketing decisions


Yanıt Açıklaması:

The role of marketing research in supporting the marketing decisions can be summarised as helping to all of the above except for option E.

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