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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #816574
Prıncıples Of Marketıng Deneme Sınavı Sorusu #816574
Which one below is NOT a type of consumer experience, as defined by Pine and Gilmore(1999)?
Experimental |
Esthetic |
Entertainment |
Educational |
Escapist |
Yanıt Açıklaması:
Pine and Gilmore (1999) offered four types of consumer experience: educational, esthetic, entertainment, and escapist that are termed as the “4Es. Products and services creating memorable customer experiences have more chance to be successful in the market.
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