Prıncıples Of Marketıng Deneme Sınavı Sorusu #816574

Which one below is NOT a type of consumer experience, as defined by Pine and Gilmore(1999)?

Experimental

Esthetic

Entertainment

Educational

Escapist

Yanıt Açıklaması:

Pine and Gilmore (1999) offered four types of consumer experience: educational, esthetic, entertainment, and escapist that are termed as the “4Es. Products and services creating memorable customer experiences have more chance to be successful in the market.

PAYLAŞ:

SORUNUN CEVABI: A

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