Typical problems that marketing managers encounter in terms of marketing information are :

1. The lesser amount of required and relevant information compared to larger amount of redundant information;

2. Reaching the required information as a result of dispersed information sources in the company;

3. Being unable to reach some vital marketing information since they are constrained by some managers;

4. Being unable to gather critical marketing information at the time they are needed;

5. Being unable to be sure of the accuracy and precision of the marketing information gathered.