Today, consumers are becoming more powerful against companies and for conscious consumers just good products and services are not enough to give a purchase decision. Consumer organizations, environmental groups, minority groups and other pressure groups generally question the marketing activities of companies in terms of the impact on the society’s welfare. (i.e. Greenpeace lobbies to improve natural life.) Public relation departments can help companies stay in touch with consumer and citizen action groups. Otherwise, the company may face protests and even boycotts. This represents citizen action publics