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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #1402811
Prıncıples Of Marketıng Deneme Sınavı Sorusu #1402811
Which one of the following approaches to environmental scanning can be considered to be the most affective but costly?
Line management |
Market planning team |
Strategic planner |
Separate organizational unit |
Joint line/management teams |
Yanıt Açıklaması:
In separate organizational unit, company sets a separate organizational unit which is responsible for disseminating relevant information to managers. A dedicated team concentrating its efforts on environmental scanning is the advantage of separate organizational units, but it is very costly for small and/or not- for-profit organizations.
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