Prıncıples Of Marketıng Deneme Sınavı Sorusu #1402811

Which one of the following approaches to environmental scanning can be considered to be the most affective but costly?


Line management

Market planning team

Strategic planner

Separate organizational unit

Joint line/management teams


Yanıt Açıklaması:

In separate organizational unit, company sets a separate organizational unit which is responsible for disseminating relevant information to managers. A dedicated team concentrating its efforts on environmental scanning is the advantage of separate organizational units, but it is very costly for small and/or not- for-profit organizations.

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