Prıncıples Of Marketıng Deneme Sınavı Sorusu #803105

In which one of the following strategic levels of planning is the SWOT analysis performed?

Strategic Business Plan

Growth-share Matrix

Strategic Marketing Plan

Annual Marketing Plan

Application and Evaluation

Yanıt Açıklaması:

Strategic Marketing Plan comprises 5 actions to be taken as follows;

1. Performing a situational (SWOT) analysis
2. Setting marketing goals and objectives
3. Establishing positioning ve differentation advantage
4. Selecting the target market and measure the market demand
5. Formulating marketing mix

PAYLAŞ:

SORUNUN CEVABI: C

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