Prıncıples Of Marketıng Deneme Sınavı Sorusu #820404

I- While exploratory research aims to  provide insights about the nature of marketing problem or issue at hand, conclusive research proposes to test specific hypothesis and relationships. II- Research process is structured and formal in exploratory research ,whereas research process is flexible, unstructured and progressive in conclusive research.  III- While exploratory research employs  surveys, conclusive research uses qualitative interviews. Which of the statement(s) given above is/are true about the difference between exploratory and conclusive research?


Only III

Only I

I-II

I-III

II-III


Yanıt Açıklaması:

While exploratory research aims to  provide insights about the nature of marketing problem or issue at hand, conclusive research proposes to test specific hypothesis and relationships.

Research process is flexible, unstructured and progressive in exploratory research, whereas research process is structured and formal in conclusive research.

While exploratory research employs  qualitative interviews, conclusive research uses surveys.

Thus, the correct answer is B

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