Prıncıples Of Marketıng Deneme Sınavı Sorusu #1376491

Which of the following term can be defined as “the road map which shows how to get from the current position to the desired position.”?


Planning

Strategy

Strategic planning

Mission

Situational Analysis


Yanıt Açıklaması:

Strategy is “defining policy for the goal”. Strategic planning is a participatory and flexible planning process. It is “the road map which shows how to get from the current position to the desired position.”

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