Prıncıples Of Marketıng Deneme Sınavı Sorusu #809239

Which of the following statements is not true about marketing?


Marketing is an exchange process.

Customer needs and wants are the starting point of marketing process.

Marketing offers are goods, services and ideas.

Customer value creates marketing.

Marketing is both a business function and a philosophy.


Yanıt Açıklaması:

It is wrong to say that customer value creates marketing because it is only the opposite of it. Marketing creates customer value. 

Yorumlar
  • 0 Yorum