Prıncıples Of Marketıng Deneme Sınavı Sorusu #822061

What term is used to describe the idea that if a company satisfies the customer and gains loyalty, it can keep selling products to the customer during his/her lifetime?

Relationship bonds

Financial bonds

Transaction marketing

Profitability

Relationship marketing

Yanıt Açıklaması:

In relationship marketing approach, the company recognizes that if it can satisfy the customer and establish a longterm relationship with the customer, the company may keep on selling sportswear to this customer during the lifetime of this customer.

In transaction marketing, the aim of the marketer is selling to each customer segment and count each customer in a different group.

PAYLAŞ:

SORUNUN CEVABI: E

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