Prıncıples Of Marketıng Deneme Sınavı Sorusu #1101568

Which one is not a basic characteristic of B2B marketing?


derived demand

group decision making

more buyers

direct purchasing

professional purchasing


Yanıt Açıklaması:

Basic Characteristics of B2B Markets
-Fewer, larger buyers;Joint demand; Geographic concentration; Direct purchasing; Derived demand; Professional purchasing; Fluctuating demand; Close supplier-customer relations; Inelastic demand and Group decision making

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