Prıncıples Of Marketıng Deneme Sınavı Sorusu #801214

Which one of the followings related to 4C corresponds to place within 4P? 


Consumer Value

Cost

Convenience

Communication

Complexity


Yanıt Açıklaması:

Companies provide convenience to consumers by selling and delivering products in the places the consumers want. When considering customers' point of view, convenience corresponds to place which in 4P meaning marketers' point of view.

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