Prıncıples Of Marketıng Deneme Sınavı Sorusu #801814

Which one of the followings is not among the segmentation variables in
consumer markets?


Geographic

Demographic

Behavioral

Financial

Psychographic


Yanıt Açıklaması:

There are four major segmentation variables used in consumer markets. These are geographic, demographic, psychographic and behavioral variables used in segmentation of consumer markets. 

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