Prıncıples Of Marketıng Deneme Sınavı Sorusu #851595

If a company serves to the whole market with a single product which strategy would they be using?

Segmented marketing

Concentrated marketing

Mass marketing

Micromarketing

Local marketing

Yanıt Açıklaması:

Undifferentiated(mass)marketingis a marketcoverage strategy in which a firm decides to ignore
market segment differences and go after the whole market with one offer. The correct answer is "C".

PAYLAŞ:

SORUNUN CEVABI: C

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