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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #851595
Prıncıples Of Marketıng Deneme Sınavı Sorusu #851595
If a company serves to the whole market with a single product which strategy would they be using?
Segmented marketing |
Concentrated marketing |
Mass marketing |
Micromarketing |
Local marketing |
Yanıt Açıklaması:
Undifferentiated(mass)marketingis a marketcoverage strategy in which a firm decides to ignore
market segment differences and go after the whole market with one offer. The correct answer is "C".
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