Prıncıples Of Marketıng Deneme Sınavı Sorusu #851636

In which type of segmentation buyers are divided into segments based on their knowledge, attitudes, uses or responses to a product?


Behavioral segmentation

Psychographic segmentation

Demographic segmentation

Economical segmentation

Geographic segmentation


Yanıt Açıklaması:

Behavioral Segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product. The correct answer is "A".

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