Prıncıples Of Marketıng Deneme Sınavı Sorusu #800621

Which of the following is not a basic characteristic of B2B markets?


Derived demand

Fluctuating demand

Fewer, larger buyers

Direct purchasing

Individual decision making


Yanıt Açıklaması:

The basic characteristics of B2B markets can be sorted as fewer, larger buyers, joint demand, geographic concentration, direct purchasing, derived demand, professional purchasing, fluctuating demand, close supplier-customer relations, inelastic demand, and group decision making. The right answer is E. 

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