Prıncıples Of Marketıng Deneme Sınavı Sorusu #801767

In which one of the product pricing strategies are the less demanded products sold with highly demanded ones?

Product line pricing

By-product pricing

Optional-product pricing

Product bundle pricing

Captive-product pricing

Yanıt Açıklaması:

In product bundle pricing, less demanded products are sold together with highly
demanded ones at a discounted price. The aim of the strategy is to promote less demanded products.

PAYLAŞ:

SORUNUN CEVABI: D

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