Prıncıples Of Marketıng Deneme Sınavı Sorusu #801882

The .......... is differentiating the brand from other brands in consumer minds.

Which one of the following terms fills the blank?


Mass marketing

Segmentation

Positioning

Local Marketing

Target market


Yanıt Açıklaması:

Positioning is differentiating the brand from other brands in consumer minds. Positioning is not what you produce in the factory but it is all about what you do in the minds of prospects (consumers).

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