Prıncıples Of Marketıng Deneme Sınavı Sorusu #808202

Which of the following is the definition of "action", which is one of the aims of promotion?

Promotion should draw the attention of potential buyer

Promotion should make prospect interested in the product.

Promotion should create a desire to purchase the product.

Promotion should make potential buyers purchase the product.

Promotion informs and convinces consumers as well as refreshing their
memory.

Yanıt Açıklaması:

Promotion mix is a set of tools which aims to communicate with consumers and other parties. The aims of promotion is explained by AIDA
formula:
• Attention: Promotion should draw the attention of potential buyer.
• Interest: Promotion should make prospect interested in the product.
• Desire: Promotion should create a desire to purchase the product.
• Action: Promotion should make potential buyers purchase the product. D is the right answer

PAYLAŞ:

SORUNUN CEVABI: D

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