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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #808554
Prıncıples Of Marketıng Deneme Sınavı Sorusu #808554
What is the following situation called in B2B buying?
'An automotive company, which has purchased materials and parts from an overseas company before, makes new orders.'
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Straight rebuy |
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New task |
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Modified rebuy |
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Routine purchase issue |
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Unaware buying |
Yanıt Açıklaması:
Straight rebuy involves routine problem solving decision making where the organisation has purchased the product before, is satisfied with it, and therefore decides to buy the same product from the same supplier again when the need occurs, therefore the correct answer is A.
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