Prıncıples Of Marketıng Deneme Sınavı Sorusu #817900

Which step is the last step of consumer buying process?


Evaluation of the decision

Decision

Evaluation of alternatives

Identification of alternatives

Need recognition


Yanıt Açıklaması:

• Need recognition
• Identification of alternatives
(information search)
• Evaluation of alternatives
• Decision (purchasing and consuming)
• Evaluation of the decision (post-purchase
evaluation)

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