Product differentiation consists of differentiating products’ features, style, design or performance.

Service differentiation is offering a speedy or more convenient service to differentiate the brand.

Channel differentiation is gaining competitive advantage with offering different delivery options.

People differentiation is selecting employees more carefully and better train them in order to establish an emotional bond with the customers of a company and employees (the company) and create satisfied and loyal customers.

Image differentiation is setting the brand apart by its image from competitors.