Prıncıples Of Marketıng Deneme Sınavı Sorusu #808555

Which of the following steps is included in the straight rebuy process? 


General need description

Product specification

Supplier selection

Proposal solicitation 

Order-routine specification


Yanıt Açıklaması:

The new task buying situation, all stages are followed, whereas for modified rebuy and straight rebuy, some stages may be omitted by the buyer. In straight rebuying process; general need description, supplier selection, proposal solicitation and order-routine specification are not needed, therefore the correct answer is B.

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