Prıncıples Of Marketıng Deneme Sınavı Sorusu #855976

Which of the following is not one of the types of segmentation variables used in consumer markets?


Demographic variables

Behavioral variables

Regional variables

Geographic variables

Psychographic variables


Yanıt Açıklaması:

There are four main types of segmentation variables used in consumer markets; geographic, demographic, psychographic and behavioral variables.

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