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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #1120005
Prıncıples Of Marketıng Deneme Sınavı Sorusu #1120005
Which of the following stage in the B2B buying process exists in straight rebuy?
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Problem recognition |
|
General need description |
|
Supplier search |
|
Product specification |
|
Order-routine specification |
Yanıt Açıklaması:
|
Buyphases |
Buyclasses |
||
|
New Task |
Modified Rebuy |
Straight Rebuy |
|
|
Problem recognition |
Yes |
Maybe |
No |
|
General need description |
Yes |
Maybe |
No |
|
Product specification |
Yes |
Yes |
Yes |
|
Supplier search |
Yes |
Maybe |
No |
|
Proposal solicitation |
Yes |
Maybe |
No |
|
Supplier selection |
Yes |
Maybe |
No |
|
Order-routine specification |
Yes |
Maybe |
No |
|
Performance review |
Yes |
Yes |
Yes |
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