Prıncıples Of Marketıng Deneme Sınavı Sorusu #800632

Which of the following buyphase is always required to fulfil for a straight rebuy situation?


Problem recognition

Supplier search

Product specification

Supplier selection

Proposal solicidation


Yanıt Açıklaması:

For a straight rebuy situation, product specification and performance rewiev are the buypaheses to follow everytime. Thus, the right answer is C.

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