Prıncıples Of Marketıng Deneme Sınavı Sorusu #801872

Which one of the followings can decrease market segment attractiveness?


High volume market segment

Growing markets

More predictable market

More bargaining power of customers

Markets offering new opportunities


Yanıt Açıklaması:

The markets where buyers (or the intermediaries) are powerful (more bargaining power) will be less attractive as these can dominate or dictate to the market

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