Prıncıples Of Marketıng Deneme Sınavı Sorusu #815003

Which term does "the process of placing buyers in a market into subgroups in a way that members of each segment would display similar responsiveness to a particular positioning strategy" define?

Market segmentation

Market division

Market fragmentation

Market segregation

Market niches

Yanıt Açıklaması:

Market segmentation is the process of placing buyers in a market into subgroups
in a way that members of each segment display similar responsiveness to a particular positioning strategy.

PAYLAŞ:

SORUNUN CEVABI: A

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