Prıncıples Of Marketıng Deneme Sınavı Sorusu #1101822

Which of the following is/are the type/s of B2B purchase decisions?           I. straight rebuy                                                                                                    II. modified rebuy                                                                                           III. new task


Only I

Only II

Only III

I and II

I, II and III


Yanıt Açıklaması:

B2B purchase decisions may be classified into three different categories, from the most routine to the most risky: straight rebuy, modified rebuy and new task.

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