Prıncıples Of Marketıng Deneme Sınavı Sorusu #1101885

Which one is the first stage of the B2B buying process?


product specification

supplier selection

problem recognition

problem solicitation

performance review


Yanıt Açıklaması:

Problem Recognition: As with all buying processes, the first stage of the B2B buying process is when a problem arises or a need occurs in the organization. The stimuli for the need may be internal or external to the organization.

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