There are four major segmentation variables used in consumer markets. These are geographic, demographic, psychographic and behavioral variables used in segmentation of consumer markets. Examples of geographic variable are nations, regions, states, counties, cities, neighbor- hoods, population density (urban, suburban, rural), climate; demographic variable are age, life-cycle stage, gender, income, occupation, education, religion, ethnicity, generation; psychographic variable are lifestyle, personality; and behavioral are occasions, benefits, user status, usage rate, loyalty status.