Prıncıples Of Marketıng Deneme Sınavı Sorusu #1407358

I. Inseparability,

II. Intangibility,

III. Variability,

IV. Perishability.

Which of the ones listed above is among the Marketing mix elements in terms of services?


I, II, III & IV.

I, II & III.

I & III.

I & II.

II, III & IV.


Yanıt Açıklaması:

Marketing mix is extended for services because of their specific aspects such as intangibility, perishability, variability, and inseparability. Services can’t be sensed, stored, standardized, and separated from the provider. Therefore, the correct option is A.

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