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Prıncıples Of Marketıng
Prıncıples Of Marketıng Deneme Sınavı
Prıncıples Of Marketıng Deneme Sınavı Sorusu #808124
Prıncıples Of Marketıng Deneme Sınavı Sorusu #808124
Which one is an example of non-durable goods?
Carpet |
Newspaper |
Mobile phone |
Banking |
Insurance |
Yanıt Açıklaması:
Tangibility level classification includes three classes of products: durable goods, non-durable goods, and services. Non-durable goods are those goods bought frequently and consumed in a while such as newspaper, bread, and water. Durable goods are those goods purchased less frequently and used in a longer period of time such as refrigerator, carpet, and mobile phone. Services refer to intangible marketing elements such as education, banking, insurance and airline services. B is the right answer.
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